Project Description

Digital Marketing Certification Training

+91 9606046725
digital marketing training in kochi

Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, Google Analytics, PPC Advertisements, On-page SEO and OFF page SEO.

Why should you join for Digital Marketing Course

Demand for digital marketing professionals will rise by 62% every year

One of the hottest skill in the market , The job description, and title mainly looking  for digital marketing experts

Like the Google Digital Marketing course ? Enroll Now or Get the free career path

+91 9606046725
+91 9606046725
Call Now +91 9606046725

Software testing is the process of evaluation of written software, it’s analysis to find and rectify errors and shortcomings in reference to the provided framework of requests and suggestions. Software testing primarily involves the processes of validation and verification.

Software Testing is typically classified into three categories:

  • Functional Testing
  • Non-Functional Testing or Performance Testing
  • Maintenance (Regression and Maintenance)
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Curriculum
Course Details
Certification
Features

Digital Marketing Certification Training Curriculum

  • What is marketing?
  • How we do marketing?
  • What is digital marketing?
  • Benefits of Digital Marketing
  • Digital marketing platforms and strategies
  • Defining marketing goals
  • Latest digital marketing trends
  • How the search engine works?
  • Components of search engines
  • Basics
  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • Advanced
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda,Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?
  • What, Why and How!
  • Use of Website Analytic Tools
  • Tracking Top Analytic Reports
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
  • XML Sitemap for Search Engines
  • Robots.txt
  • Incoming Link Analysis
  • Google Webmaster Tools
  • Website Domain Authority
  • What is Domain Authority?
  • Competitor Analysis
  • Introduction to keyword research
  • Types of Keywords
  • Keyword research methodology
  • Business analysis and categorisation
  • Google keyword planner
  • Market research and analysis
  • New keyword ideas
  • Competition analysis
  • Finalising the keywords list
  • Introduction to on page
  • What is webmaster tools?
  • Verification process in webmaster tool
  • Selecting target location
  • On page analysis methodology
  • Fundamental on page factors
  • Website speed
  • Domain name in SEO
  • URL optimisation
  • Title tag optimisation
  • Meta tags optimisation
  • Content optimisation
  • Site maps generation
  • Using robots .txt in website
  • Redirecting techniques
  • Canonical links
  • Rich snippets
  • What are Meta Tags?
  • Keyword Research with Google Keyword Planner.
  • Image Naming, Image Title and ALT Tags Creation
  • Redirection TagsHeadings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation or text sitemap
  • Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)
  • What is link building?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • Types of linking methods
  • Link building methodology
  • Link analysis tools
  • Directory submissions
  • Local business directories
  • Social bookmarking
  • Using classifieds for inbound traffic
  • Question and answers
  • Blogging and commending
  • Guest blogging
  • Search Engine Submissions
  • Press Release writing and submissions
  • Classifieds posting
  • Forum Posting
  • Social Networking
  • What is local SEO?
  • Importance of local SEO
  • Submission to google my business ( Google Maps)
  • Completing the profile
  • Local SEO ranking signals
  • Local SEO negative signals
  • Citations and local submissions
  • Website keyword position analysis
  • Website landing page(URLs) position analysis
  • Website monthly report
  • Introduction to paid marketing
  • Google account setup
  • Interface tour and linking settings
  • Account structure
  • Campaigns settings
  • AdGroup setup
  • Keyword match type
  • Keyword research tools
  • Understanding ad options
  • What is quality score?
  • Factors to improve quality score
  • Types of CPC’s
  • Bidding strategies
  • Ad formats
  • Ad guidelines
  • Ad extensions
  • What is display advertising?
  • How display ads works?
  • Benefits of display advertising
  • Creating a display campaign
  • Bidding strategies
  • Targeting a display network
  • Keywords based
  • Interest and remarketing
  • Demographics
  • Ad formats and sizes
  • Examples of good and bad ads
  • Display ad builder
  • Display planner tool
  • Display campaign reporting
  • Conversion tracking
  • Benefits of remarketing strategy
  • Building remarketing list and custom targets
  • Creating remarketing campaign
  • Youtube ads setup
  • Youtube bumper ads
  • Youtube instream ads
  • Youtube ads settings
  • Introduction to certifications
  • Types of certifications
  • Introduction to google webmaster tools
  • How to add a website to webmaster tools
  • GWT Dashboard
  • How to configure a website
  • Sitemaps
  • Crawler access
  • Sitelinks
  • Links to your website
  • Keywords / Search queries
  • Internal Links
  • Diagnostics
  • Crawl errors
  • What is analytics?
  • Importance of analytics for business
  • Popular analytic softwares
  • Key performance matrics in analytics(KPI)
  • Introduction to google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Installing analytics code in site
  • Analytics accounts structure – Understanding the basics
  • Real time reports
  • Behavior Overview
  • Site Content
  • Site Speed Analysis
  • Inpage Analysis

Traffic Reports

  • Traffic Source overview
  • SEO Traffic
  • Adwords Traffic
  • Social Traffic
  • Campaign
  • What is conversion?
  • Types of Conversions
  • Conversion Reports
  • Funnel Visualisation
  • Multi-channel Funnels
  • Attribution Reporting
  • Conversion process & Funnel
  • Facebook Company page account setup & optimisation
  • Twitter account setup & optimisation
  • Instagram company page account setup & optimisation
  • Linkedin Company page account setup & optimisation
  • Google Plus Company page account setup & optimisation
  • Youtube Channel Setup & Optimisation
  • What is Social Media?
  • SMM Vs SMO
  • Benefits of SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page setup
  • Types of business pages
  • Cover photo
  • Increase the likes to page
  • Page management options
  • Types of posts
  • Dimensions in posts
  • Creating post strategy
  • Examples of creative posts
  • User engangement metrics
  • Facebook Insights
  • Facebook groups
  • What is facebook advertising
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad formats
  • Ad dimensions and Rules
  • Remarketing strategy
  • Conversion Tracking
  • What is email marketing?
  • Importance of email marketing
  • Popular email marketing softwares
  • Introduction to mailchimp
  • Account setup & settings
  • Email marketing strategy
  • Creating a subscriber list
  • Import subscriber list
  • Types of email marketing campaigns
  • Creating an email campaign
  • What is Newsletter
  • Design a newsletter
  • Reports
  • Concept of Visual Marketing
  • Visual Perception
  • Choosing the Right image
  • Create image that stand out
  • Visual marketing tools
  • The power of visual communication
  • Introduction to editorial calendar
  • Planning and organizing the content
  • Determining your frequency
  • Choosing tools
  • Blogging to brand yourself
  • What absolutely you blog about
  • Choosing the blog title
  • Introduction formula
  • Things to go after publishing your blog post
  • Guest blogging
  • Responding to comments
  • Call to action messages
  • User engagement

How to start a career in digital marketing, Enroll for Digital Marketing certification training

+91 9606046725
+91 9606046725
Call Now +91 9606046725

Software testing is the process of evaluation of written software, it’s analysis to find and rectify errors and shortcomings in reference to the provided framework of requests and suggestions. Software testing primarily involves the processes of validation and verification.

Software Testing is typically classified into three categories:

  • Functional Testing
  • Non-Functional Testing or Performance Testing
  • Maintenance (Regression and Maintenance)
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Digital Marketing Course Description

  • Experienced Trainers
  • In depth subject with live case studies & live project
  • Course completion certification & experience certificate for selected students completing 3 months additional internship
  • Detailed practical assignments & regular tasks
  • More time allocation to Practical classes
  • Regular evaluation
  • Assistance for new business owners for starting campaigns
  • Help for initiating social media marketing
  • Google adwords certifications guidelines

Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.

Digital Marketing Training Program Features

Be future ready. Start learning latest Digital Marketing Trends

+91 9606046725
+91 9606046725
Call Now +91 9606046725

Software testing is the process of evaluation of written software, it’s analysis to find and rectify errors and shortcomings in reference to the provided framework of requests and suggestions. Software testing primarily involves the processes of validation and verification.

Software Testing is typically classified into three categories:

  • Functional Testing
  • Non-Functional Testing or Performance Testing
  • Maintenance (Regression and Maintenance)
Whatsapp Now
SMS Now