Social Media & Digital Marketing Specialist -

Social Media & Digital Marketing Specialist

Develop digital media strategies with business goals aligned with the vision.
Research competitors’ pricing and products.
Determine what content will reach customers and decide on the appropriate placement of ads.
Run day-to-day social media and search engine optimization audits to ensure best practices are being used and to create a unique brand identity online.
Increase sales through online marketing.
Improve customer engagement using various marketing strategies.
Creating and updating digital marketing reports.
Overseeing the creation and maintenance of social media content.
Managing the digital marketing calendar.
Creating visual concepts for promotional activities.
Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads and content.
Brainstorm and implement experiments and conversion tests.
Minimum 2 years of experience as a digital marketing specialist.
Excellent verbal and written communication skills.
Strong problem-solving skills.
Proven experience in handling social media platforms.
Experience in creating social media posts.
Experience in Canva, Photoshop, and video editing software such as Inshot, premiere pro is a plus point.
Ability to prioritize tasks and meet deadlines.
Attention to detail.
Excellent multitasking skills.
Ability to work based on target matrices